First and foremost it is important to feed your blog with high quality articles. Good content is key, as this will generate more incoming links to your website, strengthen your brand, and increase loyalty from readers, customers and potential customers. Also you should ensure you follow these three steps:
Use a Professional Blog Design
It is important to use a professional image that represents your brand in the most effective way. This will increase credibility, reinforce your brand and help increase sales. Keep your blog simple and clutter free. This means not placing too many advertisements and unnecessary images on your blog design. This will put visitors off, and are unlikely to read your blog.
Cool wordpress themes for different blogs
1. Adapt is mobile friendly nice theme, demo here.
Make Your Website SEO Friendly
You need to make sure search engines can find your website easily as you find this blog. There are a number of ways to improve SEO, but I recommend using the WordPress platform, as this has various built in SEO features. Using search engine plugins are a good idea, as this can optimise your pages, page titles and meta descriptions. Infinite SEO and the All in One SEO Pack are great plugins but we recoomend Yoast SEO.
It is vital you research the topics you want to cover on your blog, and have a long term content strategy in place. This will ensure you generate targeted traffic from people who are likely to be very interested in your blog, and this will increase your chances of selling your products or services. A good way to increase traffic, is to cover popular topics. Use Google Trends to see what topics are currently popular.